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YD Fitness Products Package Design

YD|健身器材包裝設計

2021年

Client:

YD 永龍

YD is an emerging fitness equipment brand in Taiwan, with more than ten years of experience in OEM for famous brands, trying to build core products that all people can afford, and embrace health together without burden! In the post-epidemic era, the combination of staying at home and fitness has become a global trend. YD has launched a series of products that focus on "light fitness", with vivid color and clear information packaging to convey the ease of use and accessibility of the products. From hand muscles to partial sculpting of thighs, YD can do it all in hands!

YD是台灣新興健身器材品牌,身懷十數年來為知名品牌代工的底蘊,試圖建立全民皆能負荷的核心產品,一起無負擔地擁抱健康!在後疫情時代,居家與健身的結合已是全民運動的風潮,YD推出一系列主打「輕健身」的產品,以高彩度且資訊清晰的包裝,傳達產品的易用與親民。從手部的線條到大腿的局部雕塑,YD能一「手」包辦!

Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Wan-Zhen Lyu
Portfolio - Ching Chen

【品牌設計】【包裝】【攝影】【插畫】健身器材/居家運動/包裝設計/沒有品牌也能做包裝/重訓/系列包裝/運動設備/商業設計規劃/外觀結構/泡殼吊卡/溝通討論/提案建議/居家健身/運動器材/輕盈/體感/美態/健康樂活/輕健身/訓練核心肌群/商品攝影/產品照/修圖/去背/細膩/質感/插圖/圖示/傳產轉型/年輕化

packaging design / commercial photography / fitness products / product packaging design

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