Wutai House｜Bus Advertisement Design
五泰房屋｜公車廣告設計
2024年
Client:
Wutai House
This time we produced a rental-related bus advertisement for Wutai Housing. In a limited space, we integrated suitable colors and proportions of pictures and text into the bus to maximize the advertising effectiveness.
在車水馬龍的馬路上，不時就會看見一台台的公車呼嘯而過，要如何在短暫的等紅燈時間、如何在行人停留在公車上的一瞬間，馬上能夠抓住潛在客戶的眼睛，成為了我們設計的重點。
我們這次替五泰房屋製作了租賃相關的公車廣告，在有限的空間內，將適合的色彩與圖文之間的比例，融入在公車上，做到廣告效益最大化。
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Yang-Jie Liu
Portfolio - Yang-Jie Liu
【海報】公車廣告／社群媒體／交流／色彩規劃／活動視覺／社群宣傳／社群媒體／廣告宣傳／街頭廣告／移動式廣告／潛在客戶／戶外廣告／公共交通廣告／城市／行動廣告／車廂廣告／廣告投放／大眾傳媒／觸及率／曝光率／黏著度／覆蓋率／品牌推廣／租屋／房屋／租賃／房仲／租屋平台／社會住宅
poster / bus advertising / social media / communication / color planning / event visual / social promotion / social media / advertising promotion / street advertising / mobile advertising / potential customers / outdoor advertising / public transport advertising / city / mobile advertising / car advertising / advertising / mass media / reach / exposure / adhesion / coverage / brand promotion / rental / housing / leasing / real estate agency / rental platform / social housing
