WAYCASA Logo Design Process
惟寓｜品牌設計過程
2022年
Client:
惟寓WAYCASA
WAYCASA is a furniture brand that focuses on the European minimalist style, the brand combines traditional techniques with innovative ideas to create unique pieces for designed specially for homes.
惟寓是一個主打北歐極簡風的家具品牌，結合傳統與創新，善於掌握不同材質的特性並應用於居家設計中，碰撞出創意與差異。奠基於數十年的木工基礎上，惟寓企圖走出自己的路，而這條路是通往每一位客戶溫暖的家，就也是WAY（道路）＋CASA（家）的來由。家，即是心之所向。
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Hsin-Chi Peng, Tina Wang
Portfolio - Tina Wang
【品牌設計】【企業識別】（精選）家具品牌／新創／老企業／新品牌／代工製造／自有品牌／第二代／接班人／創業／青年創業／返鄉／品牌更新／副牌／木頭／木工／木製桌椅／木製椅子／泡茶台／檜木／實木／松木／客廳／室內設計／軟裝／家的感覺／傢俱設計／工業設計／國際化／在地企業／技術／師傅手藝／木工師傅／機台切割／客製化／隨意搭配／貓抓布／材質更換
Furniture brand / Newly established / Old business / New brand / Contract manufacturing / Own brand / Second generation / Succession / Entrepreneurship / Youth entrepreneurship / Return to hometown / Brand renewal / Sub-brand / Wood / Woodworking / Wooden table and chairs / Wooden chairs / Tea table / Cypress / Solid wood / Pine wood / Living room / Interior design / Soft furnishings / Home feeling / Furniture design / Industrial design / Internationalization / Local enterprise / Technology / Master craftsman / Woodworking master / Machine cutting / Customization / Whatever you like / Cat scratch cloth / Material change
