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SKYFISH cheese cake Brand and Packaging Design

空中的魚起司蛋糕|品牌與包裝設計

2020年

Client:

SKYFISH 空中的魚

SKYFISH is a cake store located in Yuchi, Nantou. The owner inherited his father's craft for more than 40 years, combining the tea leaves of his hometown with cheesecake to produce a good local flavor. In view of the new store, the packaging also needs a new image, we uphold the brand spirit of "no glamorous packaging, only simple recipes; no glamorous, only attentive", and extend the packaging design of four flavors, using kraft paper boxes with white flavor labels, elegant and as simple as the brand, and focus on the information design on the label, so that the cake information can be clearly presented. Seemingly simple packaging, but everywhere with the intention of thinking about people.

空中的魚是位於南投魚池鄉的蛋糕店,店主傳承父親40多年的手藝,並將家鄉的茶葉與乳酪蛋糕結合,烘出一顆顆在地好味道。鑑於新的店舖,包裝也需要新的形象,我們秉持著「沒有華麗的包裝,只有簡單配方;沒有玲瑯滿目,只有用心專注」的品牌精神,延伸出四種口味的系列包裝設計,以牛皮紙盒搭配白色口味貼標,素雅且如同品牌般富有簡單人情味,並著重於貼標上的資訊設計,使蛋糕的資訊能清楚地呈現,看似簡單的包裝,卻處處用心未人著想。

Design - OCTOSHIP design
Art Director - Johnson Xie
Lead Designer - Wan-Zhen Lyu
Designer - Ching Chen

【品牌設計】【包裝】【攝影】【插畫】【印刷】(餐飲業)(精選)/蛋糕/包裝設計/糕點品牌/名片設計/傳單設計/品牌規劃/形象整合/視覺規範/創意表現/精神理念/文案潤飾/標題口號/重新定義/南投/魚池鄉/日月潭/乳酪蛋糕/彌月蛋糕/茶葉飲料/咖啡餅乾/禮贈品/紙袋/提袋/襯紙/名片/店卡/貼紙/插畫插圖/icon/圖標/標誌/DM/摺頁/手繪/質感/紋理/店面細節/裝飾建議/大圖輸出/雷射切割字/立體字布簾

packaging design / food and beverage branding / food branding / branding

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