SING-LIN FOODS New York Visual Design
興霖食品｜進軍紐約視覺設計
2022年
Client:
興霖食品
SING-LIN foods enters New York! The brand of SING-LIN, Wu-Mu, has officially entered the famous Asian supermarkets in the United States, allowing the people of New York, the so-called melting pot of races, to experience the charm of noodles from Taiwan! After learning about the availability of electronic screens for advertising, we started thinking about how to present the concept of "SING-LIN Across the Ocean", and finally combined the logo of Wu-MU with the Japanese classic "Kanagawa Okinawa" in different proposals, and turned the delicious noodles into waves that will sweep through the taste buds of New York. This is the first time we try the effect of dynamic advertising, and we hope it will impress people.
興霖進軍紐約！興霖旗下品牌五木，正式進駐美國知名亞洲超市，讓號稱種族熔爐的紐約民眾也能感受到來自台灣的麵食魅力！得知有電子螢幕可以放廣告後，我們便著手思考如何呈現「興霖遠渡重洋」的概念，在不同的提案裡最後將五木的LOGO結合日本經典浮世繪「神奈川沖浪裏」，並讓美味的麵條化為一波波洶湧的浪，即將席捲紐約的味蕾。這也是我們首次嘗試動態廣告的效果，希望有讓民眾留下深刻印象。
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Tina Wang, Ching Chen
Animator - Hsin-Chi Peng
Portfolio - Ching Chen
【海報】（餐飲業）食品廠／食品製造／麵食／即食麵／在家煮麵／義大利麵／營養／燕麥／小麥／超級食物／高膳食纖維／高蛋白／均衡／植物性／素食／調理包／外銷國際／食品工廠／食品龍頭品牌／健康飲食／食材／五木拉麵／興霖食品／進駐紐約／銷往美國／連鎖超市／電子廣告／創意／動態影片／GIF
food factory / food manufacturing / noodles / instant noodles / cooked at home noodles / pasta / nutrition / oats / wheat / superfoods / high dietary fiber / high protein / balanced / plant-based / vegetarian / conditioning kits / exported internationally / food factory / leading food brand / healthy diet / ingredients / WU-MU Ramen / SHIN-LIN Foods / stationed in New York / sold to the United States / supermarket chain / electronic advertising / creative / motion graphics / GIF
