Secrets de Beauté Product Web Page Design

Secrets de Beauté｜保養品產品頁設計

2021年

Client:

Secrets de Beauté

AJ, the owner of Secrets de Beauté, traveled all over the world. After long hours of flying and facing different climatic conditions in countries, she realized the importance of skin hydration, so she established a brand to promote healthy skin, using maintenance to awaken the skin's own original power.

The layout of the old design was like a common Taiwan advertisement, using a lot of stock footage and large title, which not only failed to show the nature of the products, but also differed from the natural high-end image. So we redefined Secrets de Beauté, adjusting the key element of the product page to convey to the customers: simplicity is natural beauty.

走訪世界各地的Secrets de Beauté主理人AJ，在飛行的長時間中及面對各國不同的氣候條件，體會到肌膚保水的重要性，於是成立提升健康肌的保養品牌，以減法保養喚醒肌膚本身的原力。

AJ來找我們團隊進行網站產品介紹圖優化時，已經有舊的設計了。舊設計中版式流於台灣常見的賣場廣告，使用許多圖庫素材及大字報，除了無法看出產品的本質外，也與天然高端的形象有所差異。於是我們重新定義了Secrets de Beauté，調整產品介紹頁傳達給客人的關鍵要素：簡單即可自然美。