MEIYO Commercial Design

MEIYO｜周邊應用與設計

2019年

Client:

MEIYO 創略

MEIYO is a new brand of bicycle wheels based in Sweden. They design and produce every wheels with the brand tagline 'Wheels Born to Race'. Freedom is a belief, which encourages MEIYO to keep creating a wheel that fits to anyone, no matter pro racer or amateur, who pursues pure joy of speed. OCTOSHIP in this cooperation designed several graphical promotions and supervised the art of photographies. To build a visual identity that catches audiences' eye in trade shows is our first priority.

MEIYO，瑞典MEMIL自行車的輪組支線品牌，強調為競速而生的駕馭樂趣。以Wheels Born to Race的口號，佐以瑞典的自由精神，為騎士們端出一道道玩樂與專業皆宜的輪組精品。八號飛船榮幸為MEIYO量身設計種種展覽文宣，運用既有的標誌與色彩資產，讓風格最大化。同時攝影也是呈現品牌質感的關鍵，我們團隊將輪組產品帶進棚內拍攝，有去背產品照、也有氣氛商業攝影，以講究的打光與技術凸顯產品的細膩。