FSFS Coffee Brand Design

朋友的朋友｜品牌規劃設計

2019年

Client:

FSFS Coffee

"Fsfs" is a coffee shop located in a tiny lane of Tainan. The founders hope that all guests could spend the most relaxing time here. He, she and it (pets!) are here all friends! We put this concept into the overall brand visualization, first created a pair of cute "good friends coffee cups" to position the Fsfs brand for a friendly, natural, a little humorous tone, also applied in subsequent designs, such as the business card, menu layout, canvas sign and sticker on the packaging. Walk into the lane and have a comfort seat in 'friends of friends', OCTOSHIP also enters the hearts of every client and finds the most suitable brand design for them.

朋友的朋友是位於台南巷弄中的一間咖啡店，老闆們希望客人能在這裡度過最放鬆的時光，你妳泥、他她牠⋯⋯在這裡大家都是朋友！我們將這個概念放進整體視覺中，首先創造了一對可愛的“好朋友咖啡杯” 為品牌定位出親切、自然、些許幽默的調性，也應用在後續的設計中，如名片、菜單、帆布招牌、貼紙。走進巷弄，走進朋友的朋友，而八號飛船也走進每個客戶的心裡面，為你們找到心中最美好的設計。