FSFS Coffee Behind the Scenes

朋友的朋友｜實現過程

2019年

Client:

FSFS Coffee

If you want to start a new catering business in Tainan, a Taiwanese city fulled with gourmet food with a fine reputation, you must do have a good identity for your brand to attract people who never notice your shop. (of course, your products should be delicious as well!)

OCTOSHIP helped Fsfs build a decent visual identity in this challenging place. The process before the outcome we had tried several art style, then after times of discussion we found a great balance. This is what a design company could do for a new business.

「朋友的朋友」是位於台南的咖啡小店。在籌備期間，年輕的業主們即與八號飛船討論該如何打造Logo及品牌形象。在了解她們的需求後，也對「朋友的朋友」這一名字印象深刻，彼此整理出一些實作重點：
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一：以可愛插畫風格作為主視覺
二：親切、自然、幽默、毫無架子、年輕，是適合她們的關鍵字
三：要傳達出「在這裡，大家都能成為朋友」的氣氛
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為此我們嘗試一系列不同的風格，讓客戶能感受不同的視覺體驗。
走進巷弄，走進朋友的朋友，而八號飛船也走進每個客戶的心裡面，為你們找到心中最美好的設計。