Fishing Song｜Brand Design
漁歌展業｜品牌設計
2024年
Client:
漁歌展業 Fishing Song
Fishing Song started out as a mass transit advertisement, mainly focusing on outdoor bus advertisements. Recently, it has developed into outdoor billboard advertisements, MRT and subway advertisements, etc. We retain the original visual concept of Yuge, integrate it into new design techniques and improve the visual concept so that it does not affect the recognition of old customers and can pass on its high-quality services and professionalism to more potential customers!
漁歌以大眾運輸廣告起家，主要以戶外公車廣告為主，近期發展至戶外看板廣告、捷運地鐵廣告等。從打樣到實際刊登，提供完善的廣告服務，而創立近三十年，漁歌重新整合視覺，將原本的視覺概念重新解構重組，並且完善了所有延伸視覺及各種應用，在企業精神不變的情況下，有著更專業且嶄新的形象。這次我們保留原先漁歌的視覺概念，將其融入新的設計手法以及完善視覺概念，使其不影響舊客戶識別，能夠將其優質服務以及專業精神傳遞給更多潛在客戶！
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Zhong-Han Xu, Shu Qi Yang
Portfolio - Zhong-Han Xu
【品牌設計】【企業識別】（精選）戶外廣告／公車廣告／廣告媒體／整合行銷／媒體平台／台北公車／台中公車／客運／捷運／地鐵／看板廣告／海報製作／視覺整合／多款設計／專業形象／企業精神／廣告投放／品牌曝光／城市廣告／市場推廣／商標／色彩搭配／廣告設計／標誌設計／品牌信任／電子看板／傳統廣告／視覺傳達／戶外媒體／受眾定位／視覺重塑／傳統產業
brand design / corporate identity / outdoor advertising / bus advertising / advertising media / integrated marketing / media platform / taipei bus / taichung bus / passenger transport / mrt / subway / billboard advertising / poster production / visual integration / various designs / professional image / corporate spirit / advertising / brand exposure / urban advertising / marketing promotion / trademark / color matching / advertising design / logo design / brand trust / electronic signage / traditional advertising / visual communication / outdoor media / audience positioning / visual reshaping / traditional industries
