Dung｜Strawberry Daifuku Brand Design
董師傅手工麻糬｜草莓大福品牌設計
2023年
Client:
董師傅手工麻糬
Dong's product Strawberry Daifuku is the main of this plan. The packaging design is mainly based on the visual image of strawberries and Daifuku sticking together, and strawberries in japanese sounds like "a dog" in chinese, and The mascot Lai Fu was born! Then apply to all design items.
以董師傅的冬季明星產品「草莓大福」，作為本此企劃的主軸。原以包裝設計為主，將草莓大福的意涵以及使用情境，視覺上大量運用了草莓與大福黏在一起的意象，同時結合了草莓的日文：いちご ( 諧音：一隻狗 )化作吉祥物＿來福！而在延伸的佈展與印刷品也運用了主要形象色與來福，使整體更加活潑有趣，在享用美味大福的同時，也看看活潑的來福會帶來哪些趣味！
Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Chen Chu Xuan
Portfolio - Chen Chu Xuan
【品牌設計】【插畫】【包裝】（餐飲業）（精選）食品／食品製造／麻糬／草莓大福／點心／和菓子／小米／甜點／甜食／視覺設計／品牌規劃／插畫設計／插圖／吉祥物／傳統手藝／台灣品牌／經典／回憶／輔銷品／社群媒體／印刷品／包裝設計／食品包裝／展場設計／簡報設計／型錄設計／色彩規劃／輔助圖案／海報設計／輔銷設計／日本甜點
brand design / illustration / packaging / food / mochi / strawberry daifuku / dessert / wagashi / visual design / brand planning / mascot / traditional / taiwanese brands / classics / memories/POSM / social media / print matters / food packaging / exhibition / presentation / catalogue /color planning / poster design / support design ／Japanese sweets
