2022年

點豆點手作滷食

DIAN DO DIAN is a braised dishes specialty store located in Taoyuan, Taiwan. The owner’s family runs a traditional tofu factory, to which they supply to more than half of the food service industry in Taiwan. In order to preserve the tradition of tofu culture, the owner established this tofu based brand to promote local food culture to the younger generation of consumers. As the locals always say, “Eat like a Taoyuan person.”



DIAN DO DIAN’s brand identity is based on a variety of fun ideas:
The main ingredient - beans – which sounds similar to the word for “comma” in Chinese, is used as a play on words to symbolize a resting place / a place to take a break just like the punctuation is a break in a sentence.

The name of the store is homophobic to “Order, order it all!” in Chinese!
and the vibrant design is eye-catching and will be sure to grab the attention of passersby.
By using these fun elements, we created a vibrant and playful brand identity for the brand, booming with visual elements that will be sure to grab the eyes of passersby!

If you are in need of any branding design services, please contact us and we can work with you to make your business a reality!