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DIAN DO DIAN Brand Design

點豆點手作滷食|品牌設計

2021年

Client:

點豆點手作滷食專門店

DIAN DO DIAN is a braised dishes specialty store located in Taoyuan, Taiwan. The owner’s family runs a traditional tofu factory, to which they supply to more than half of the food service industry in Taiwan. In order to preserve the tradition of tofu culture, he thus established a tofu based brand to promote local food culture to the younger generations of consumers, as the locals always say, “Eat like a Taoyuan person.”

DIAN DO DIAN’s brand identity is based on a variety of ideas: bean products, a place to take a break, the name of the store is also homophonic to “Order, order it all!” in Chinese, and the vibrant design is eye-catching and will be sure to grab the attention of passersby.

點豆點手作滷食專門店,位於臺灣桃園,主理人為在地老牌豆乾廠,供應全台超過半數餐飲業者,為傳承豆食文化,成立了以豆食為主角的滷味品牌,將在地飲食文化能推廣給更年輕一輩的消費族群,套一句當地人的說法:「吃得像個桃園人。」

點豆點品牌設計,蘊含了多種意象:豆製品、休息片刻的去處、諧音「點,都點!」,明亮的視覺更能在街邊讓人一眼就看見。



Design - OCTOSHIP design
Art Director - Johnson Xie
Designer - Baily Bai
Portfolio - Baily Bai

【品牌設計】【海報】【包裝】【攝影】【印刷】(餐飲業)(精選)/桃園/大溪/南崁/滷味/小吃/豆干/豆漿/青年創業/LOGO設計/品牌規劃/標準字/飲料飲品/實現夢想/名稱發想/廣告企劃/文案撰寫/標題口號/創業精神/理念信念/名片店卡/店面建議/窗貼海報/招牌立板/開幕布條/紙杯襯紙/菜單DM/傳單/商業攝影/餐點照片/食物拍照/外拍/規劃安排/情境氣氛/燈光營造/細節呈現/無微不至/社群行銷

food branding / food and beverage branding / branding design / logo design / commercial photography

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