CHOSEN Poster and Magazine Ads Design

喬紳｜海報與雜誌廣告設計

2020年

Client:

CHOSEN 喬紳

1.
The hub series launched by CHOSEN is well-known. The company offers products with different performances for different bicycle groups. In this series of posters, two represent the mountain bike series and one represents the road bike. The design of the mountain bike series (MTB) focuses on the magnificent scenery of nature, expressing the mountain bike's conquering terrain and the fearless. The effect of tearing the paper presents the outline of a "mountain" with a wild atmosphere. The road bike one uses a similar principle, with the asphalt road in the city as the background. Riding at dawn drives the wind and leaves, and the huge city starts. In addition, four ICONs were designed to describe the "professional", "efficiency", "durability" and "multi-purpose" characteristics of CHOSEN products. The product photos were also re-photographed and planned by OCTOSHIP, revealing the flawless perfect texture.

2.
TBS, a popular publication among bicycle related companies in Taiwan, is regularly published every year. OCTOSHIP is also responsible for the pages of CHOSEN this time. When the paper size is limited and the amount of information is more than your expectation, you can still use some tips to help people read. For example, the number in product model is marked with green, decorative lines, and the proportion of information is adjusted. Some elements are also inherited from the above posters such as ICON and MTB image. Design that allows readers to understand clearly is a good layout design.

① 海報／Poster
喬紳所推出的花鼓系列，有口皆碑，針對不同的自行車族群推出性能各異的產品。本次的系列海報，兩張代表登山車系列，一張代表公路車。登山車系列（ＭＴＢ）的設計著重在用大自然的壯闊之景，表達登山車征服地貌、無所畏懼的特質。紙張撕開的效果，呈現「山」的輪廓，再帶點狂野的氣氛。公路車款運用類似道理，放上都市的柏油路為背景，黎明騎行，帶動了風也帶動了葉，巨大城市開始轉動。另外設計四款ICON，述說喬紳產品的「專業」、「效能」、「耐用」、「多用途」特質。所使用的產品照也經過八號飛船的規劃再進行重新拍攝、修圖，展露無暇的完美質感。

② 雜誌廣告／Magazine Ads
每年固定刊登的自行車相關業者的重量級刊物－ＴＢＳ，本次也由八號飛船負責。版面有限、資訊爆量的情況下，仍可以用一些巧思幫助閱讀，例如產品型號的數字用綠色標示、輔助裝飾線、資訊的比重調整，都可以讓平常所見的工商雜誌，有更多細節。部分元素也沿用自上述海報的物件如ICON以及形象廣告。讓閱讀者清晰好懂的設計，就是好的編排設計。