Air Purifier Catalog and Poster Design

空氣清淨機｜型錄設計及海報

2021年

Client:

Caelus air purifier

In the popularity of online shopping, consuming product information may focus on the presentation of long bar graphs and images on the web, but in fact, many electronics products such as TV, air conditioners and vacuum cleaners have flyers and brochures on display for people to pick up and read. A well-organized brochure can take reader on a tour of the product's various facets, giving the insight into the brand's strengths, making the information easier to absorb, and creating a clearer brand positioning in the mind.

The style is derived from the concept of 'clean', and the proportion of green and white together convey the image of nature's breeze. The illustrations needed for the project is also the main task of OCTOSHIP, to express the honest information in a way that is both beautiful and real.

在網購強勢環境下，消費品的資訊可能著眼在網頁長條圖、上架圖的呈現，但其實，晃賣場時許多電視冷氣或吸塵器等電子消費產品都會擺放傳單與小手冊，供民眾取閱。一本編排得宜的型錄能帶你神遊產品各面相，深刻認識品牌的優勢，資訊能被更輕易地吸收，在你心中建立更清晰的品牌定位。

從「乾淨」的基底衍伸出風格，綠色與白色的比例調配，共同傳達大自然微風吹拂的形象。策劃所需要的輔助說明，也是八號飛船的主要任務，將誠實的資訊用美與真實兼具的方式表達。